Which of the following best describes the target market for catalogue and direct-mail retailers?
A) people who live in rural communities
B) members of a pyramid network
C) people who do not enjoy in-store shopping
D) people who enjoy the convenience of shopping by catalogue
E) people who mostly shop department stores

Question

Quizplus · Accepted Answer

Catalogue and direct-mail retailers target people who enjoy the convenience of shopping from home, without having to physically go to the store. This can include consumers who live in urban or rural areas, but have limited access to physical stores or prefer not to shop in-store. It also includes consumers who prefer to shop by mail or online, rather than in department stores. Catalogues and direct mail usually showcase home furnishing, clothing, beauty products, and other goods.

Which of the Following Best Describes the Target Market for Catalogue