A ______ develops when a firm's marketing program is designed to sell merchandise and services to other distributors rather than to retail customers.
A) multilevel network
B) general merchandise retailer
C) party plan
D) pyramid scheme
E) commission

Question

Quizplus · Accepted Answer

A pyramid scheme involves recruiting other distributors to sell products, focusing more on recruitment than on selling to retail customers.

A ______ Develops When a Firm's Marketing Program Is Designed