The main difference between direct-mail retailers and catalogue retailers is that direct-mail retailers are:
A) businesses that have low start-up costs
B) consistent with catalogue retailers in that they maintain long-term relationships
C) highly involved in database management
D) primarily interested in a single sale from a specific mailing while catalogue retailers maintain relationships with customers over time
E) usually considered junk mail and are discarded

Question

Quizplus · Accepted Answer

Direct-mail retailers are primarily interested in a single sale from a specific mailing, while catalogue retailers maintain relationships with customers over time. Direct-mail retailers often send out large quantities of mailings to targeted demographics with the hope of generating immediate sales, while catalogue retailers send out regular catalogues to existing customers to encourage repeat purchases. Direct-mail retailers are less concerned with maintaining long-term relationships with customers and more focused on generating immediate sales.

The Main Difference Between Direct-Mail Retailers and Catalogue Retailers Is