The "Roll up the Rim to Win" contest would be an example of a ______________ consumers have with Tim Hortons.
A) brand memory
B) brand association
C) brand awareness
D) brand exposure
E) brand recall

Question

Quizplus · Accepted Answer

The "Roll up the Rim to Win" contest is an example of a brand association that consumers have with Tim Hortons. This contest has been a longstanding brand promotion and has become closely linked with the Tim Hortons brand in the minds of consumers.

The "Roll Up the Rim to Win" Contest Would Be