Why is it necessary for retailers to develop and implement a communication program?
A) To increase customer awareness of their Internet sites
B) To attract customers to their stores
C) To encourage customers to buy
D) To build appealing brand images
E) All of these

Question

Quizplus · Accepted Answer

Developing and implementing a communication program is necessary for retailers to achieve all of the mentioned objectives. By communicating with customers through various channels, retailers can increase awareness of their online and physical store presence, attract customers to their stores, encourage them to make purchases, and build a desirable brand image. A comprehensive communication program must incorporate multiple channels, such as social media, email marketing, advertising, public relations, and in-store promotions, to effectively reach and engage customers.

Why Is It Necessary for Retailers to Develop and Implement