To effectively implement and evaluate a communication program:
A) objectives must be clearly stated in quantitative terms
B) the target audience needs to be defined
C) the degree of change expected needs to be defined
D) the time period over which change will be realized needs to be defined
E) all of these

Question

Quizplus · Accepted Answer

All of these options are important in effectively implementing and evaluating a communication program. Clear objectives help to measure success, defining the target audience ensures that the message is reaching the right people, defining the degree of change expected helps to set realistic goals, and defining the time period allows for tracking progress and making adjustments as needed.

To Effectively Implement and Evaluate a Communication Program