In order to build the brand equity of their private label merchandise,a retailer needs to:
A) lower the prices to give the new merchandise a chance against the competition
B) limit the amount of private label merchandise to make it more collectable
C) create a high level of brand awareness
D) partner with manufacturers to reduce distribution costs.
E) develop unfavorable associations for a competitor's private labels

Question

Quizplus · Accepted Answer

Building brand equity requires creating a high level of brand awareness, which can be done through advertising, promotions, and packaging. By promoting the private label brand and creating a strong association with the retailer, customers will be more likely to trust and choose the private label merchandise over competitors. Lowering prices or limiting the amount of merchandise may not necessarily build brand equity and could even harm it in the long run. Partnering with manufacturers to reduce costs can help increase profit margins, but it does not directly contribute to building brand equity. Developing unfavorable associations for a competitor's private labels is also not a sustainable strategy for building brand equity.

In Order to Build the Brand Equity of Their Private