What do retailers need to do to develop a strong set of associations and a clearly defined brand image?
A) Keep their prices low
B) Offer the services the customer wants
C) Focus on specifics of the retail mix that directly affect the way the customer shops
D) Be consistent by portraying the same message to the customer over time and across all elements of the retail mix
E) Integrate the elements of the retail mix and fine tune which element creates the largest margins

Question

Quizplus · Accepted Answer

Consistency in messaging and across all elements of the retail mix helps to create a strong brand image and associations.

What Do Retailers Need to Do to Develop a Strong