Which of the following programs help retailers deliver comprehensive and consistent messages to their customers?
A) CRM programs
B) Integrated marketing communication programs
C) Customer service programs
D) Interpersonal communication programs
E) Objective and task program

Question

Quizplus · Accepted Answer

Integrated marketing communication programs help retailers deliver comprehensive and consistent messages to their customers by incorporating various communication channels and tactics, such as advertising, public relations, sales promotion, personal selling, and digital marketing, into a coordinated and compelling communication plan. CRM programs focus on managing customer relationships and data, customer service programs aim to enhance the customer experience, interpersonal communication programs address individual interactions, and objective and task programs are used for budgeting and planning communication activities.

Which of the Following Programs Help Retailers Deliver Comprehensive and Consistent