What is brand image?
A) A set of associations usually organized around meaningful themes
B) Anything linked to or connected with the brand name in a consumer's memory
C) The ability of a potential customer to recognize or recall that the brand name is a type of retailer or product/service
D) When consumers indicate they know the brand when the name is presented to them
E) A distinguishing name or symbol that identifies the products offered by a seller

Question

Quizplus · Accepted Answer

Brand image refers to the set of associations that consumers have with a particular brand, usually organized around meaningful themes such as value, quality, reliability, or innovation. It is the symbolic representation of the brand, which may include its name, logo, tagline, packaging, advertising, spokesperson, or other visual or verbal cues that help consumers recognize and differentiate the brand from its competitors. Brand image is a key element of brand equity, as it influences consumers' perceptions, preferences, and loyalty towards the brand.

What Is Brand Image