Advertising media are compared by using:
A) reach
B) impact
C) coverage
D) cumulative reach
E) cost per thousand
Correct Answer:
Verified
Q35: Reginald manages a large antique mall housing
Q36: Luke was interested in developing a communication
Q37: Recently,Sears spent much of its communication budget
Q38: The term _ refers to an advertisement's
Q39: Publicity is often used to communicate with:
A)
Q41: A(n)_ is a set of associations that
Q42: A(n)_ is a combination magazine and catalogue.
Q43: Retailers use several methods to set communication
Q44: _ is the ability of a potential
Q45: Levi's,Dell,and CCM are examples of _.
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