Luke was interested in developing a communication budget for his holistic vitamin shop which he will be opening in thirty days.He is planning an opening sale event,and will advertise through local newspapers.With the available information,the method would be best for Luke to use in developing his communication program is:
A) objective and task method
B) affordable method
C) percentage of sales method
D) competitive parity method
E) marginal analysis method

Question

Quizplus · Accepted Answer

The objective and task method involves setting specific communication objectives and then determining the tasks and cost required to achieve them. Since Luke is planning an opening sale event and wants to advertise through local newspapers, this method would be most appropriate in terms of setting specific objectives, such as generating a specific number of sales during the event, and determining the tasks and costs required to achieve them, such as creating and placing newspaper ads. This method allows for a more thorough and strategic approach to communication budgeting.

Luke Was Interested in Developing a Communication Budget for His