__________________ occurs when consumers indicate they know the retail brand when the name has been presented to them
A) Top-of-mind awareness
B) Aided recall
C) Brand equity
D) Brand association
E) Brand energy

Question

Quizplus · Accepted Answer

Aided recall is a measure of brand awareness where consumers are prompted with the brand name and asked if they are familiar with it. If they indicate recognition, it means they have some level of awareness or familiarity with the brand, even if it's just at a basic level. Aided recall is different from top-of-mind awareness, which is a measure of how quickly and easily a brand comes to mind for consumers without any prompting. Brand equity, brand association, and brand energy are all related to the overall value and perception of a brand, but they are not directly tied to measures of brand awareness like aided recall.

__________________ Occurs When Consumers Indicate They Know the Retail Brand