The term ___________________ refers to an advertisement's effect on its target audience.
A) reach
B) impact
C) coverage
D) cumulative reach
E) cost per thousand

Question

Quizplus · Accepted Answer

The term "impact" refers to how an advertisement affects its target audience. Reach and coverage refer to the number of people who see the ad, while cumulative reach refers to the total number of people who have been exposed to the ad over time. Cost per thousand (CPM) is a metric used to measure the cost-effectiveness of an ad campaign.

The Term ___________________ Refers to an Advertisement's Effect on Its