Which of the following statements about location strategy is true?
A) Location is the second most important characteristic that consumers examine when selecting a store
B) Location offers an opportunity to gain a long-term advantage over competitors
C) Consumers do not use convenience as a basis for selecting where to shop
D) Location can never be used to gain any kind of long-term advantage over competitors due to retailing's low entry barriers
E) The only two characteristics more important than location in the selection process of where to shop are price and sales promotions

Question

Quizplus · Accepted Answer

Location is typically the most important factor when a consumer chooses a store. A good location can create a long-term advantage over a store's competitors.

Which of the Following Statements About Location Strategy Is True