The combination of factors retailers use to satisfy customer needs and influence their purchase decisions is called the firm's:
A) retailing concept
B) retail mix
C) marketing concept
D) target market
E) none of these

Question

Quizplus · Accepted Answer

The combination of factors retailers use to satisfy customer needs and influence their purchase decisions is known as the retail mix. It includes elements such as product assortment, pricing, promotion, and distribution, among others, that a retailer uses to create a unique value proposition for its target customers. The retail mix is critical to the success of the retailer's overall retailing concept and marketing strategy.

The Combination of Factors Retailers Use to Satisfy Customer Needs