Although unverified in a scientific sense,it stands to reason that video advertising is potentially more entertaining than comparable print advertising and thus more effective in gaining attention and influencing _____ of an advertising message.

Question

Quizplus · Accepted Answer

The sentence mentions that video advertising is potentially more entertaining and thus more effective in gaining attention and influencing "memorability" of an advertising message. Therefore, "memorability" is the best choice.

Although Unverified in a Scientific Sense,it Stands to Reason That