Databases enable contacts with present or prospective customers who can be accessed by companies whose databases contain p- and e-mail addresses along with other pertinent data such as demographic information.This is called ____.

Question

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The term that best fits the given description is "addressability." This refers to the ability of companies to access their present or prospective customers through their databases which contain contact information like physical and email addresses. This is a key feature of databases that enables companies to target specific customer groups for their marketing efforts. Psychographics, buyographics, biographical data, and flexibility are not directly related to this specific feature of databases.

Databases Enable Contacts with Present or Prospective Customers Who Can