Question 1

A grid system creates a more pleasing page and unifies long documents.

Accepted Answer

Document designers use a grid system to design pages which helps create a more pleasing page and unifies long documents.

Question 2

Which of the following is true of conventions?

Accepted Answer

Like all aspects of communication, effective design relies heavily on conventions. These conventions provide a design language. Conventions may vary by audience, geographic area, industry, company, or even department.

Question 3

Visual communications expert Charles Kostelnick's _____ level refers to design choices for individual letters and words.

Accepted Answer

Visual communications expert Charles Kostelnick distinguishes four levels of design. These levels provide an organized way to think about the design choices one can make in one's documents, presentations, and visuals. The intra level refers to design choices for individual letters and words.

Question 4

It is important to use every possible highlighting and decorative device to make a document more attractive and easier to read.

Accepted Answer

When used in moderation, highlighting and decorative devices make pages more interesting. However, a page or screen that uses every possible highlighting device looks overdone and hard to read.

Question 5

According to Jakob Nielsen,a usability consultant,the best usability testing involves watching people use the communication.

Accepted Answer

According to Jakob Nielsen, a usability consultant, the best usability testing involves watching people use the communication. Listening to what they think they do can be misleading. He also urges his readers to follow conventions of web pages and reminds designers that users want quality basics.

Question 6

To keep visitors long enough on a home page to find or buy what they want,one should make the first screen extremely easy to use.

Accepted Answer

Home pages are crucial. They must not only open quickly, but visitors should be able to find what they want quickly. To keep visitors long enough on a home page to find or buy what they want, one should make the first screen extremely easy to use.

Question 7

Ryan Jones works for a web design company and is currently working on designing an online shopping site for a client.For the content,he has chosen the Verdana and Calibri font and bolded details on terms and conditions and membership fees.In addition,he has also used the color blue to emphasize details on discounts offered and gift vouchers available.Which of the following levels of Charles Kostelnick's design is he using?

Accepted Answer

Charles Kostelnick's intra level refers to design choices for individual letters and words. Intra-level design choices include the font and its size one chooses, whether one uses bold, italics, or color changes to emphasize key words and the way one uses capital letters.

Question 8

All forms of business communication should begin by considering one's audience and purpose.

Accepted Answer

All forms of business communication should begin by considering one's audience and purpose. For instance, a brochure designed to promote awareness of one's company will have a different look than a brochure telling people how to do something and persuading them to do it.

Question 9

Which of the following should be undertaken to create white space?

Accepted Answer

To create white space, one should use a mix of paragraph lengths, most of which should not be longer than seven typed lines. It is also important to use tabs or indents instead of spacing to align items vertically.

Question 10

People are more likely to read brochures if the text engages their attention.

Accepted Answer

People are more likely to read brochures if the text engages their attention. It is good to use interesting headlines and selling points by making them informative as well as attention-grabbing, funny, or out of the ordinary.

Question 11

The top right quadrant is the most important quadrant in a page.

Accepted Answer

Readers of English are accustomed to reading pages of text from left to right, developing this habit over a lifetime. Effective document designers tap into this habit and use the top left quadrant, where the eye starts, as the most important quadrant in a page.

Question 12

Charles Kostelnick's _____ level of design refers to choices for entire documents and may comprise of paper size,headers,footers,and the index and table of contents.

Accepted Answer

Charles Kostelnick's supra-level of design refers to design choices for entire documents. Supra-level design choices include paper size, headers and footers, and the index and table of contents, as well as color schemes and layout grids that define the look of all sections of a document.

Question 13

In order to make a home page easy to use,one should provide navigation bars horizontally in the middle of the screen.

Accepted Answer

In order to make a home page easy to use, one should provide navigation bars vertically on the left of the screen or horizontally on the top and bottom.

Question 14

Margaret Moore who runs a small lifestyle store in Michigan,recently designed a website to publicize her products and increase customer base.While designing the site,she used snapshots of her products,and photos of local celebrities who visited her store.In addition,she also used a bar chart to show why her eco-friendly products are better than other regular items available in the market.Which of Charles Kostelnick's level of design did Moore use?

Accepted Answer

Charles Kostelnick's extra-level of design refers to design choices for graphics that go with the text. Extra-level design choices include the way one uses pictures, photographs, data displays, charts, and graphs, and the ways in which you emphasize information on those graphics.

Question 15

A document which looks appealing always works well with an audience.

Accepted Answer

A document that looks pretty may or may not work for an audience. Usability testing is an important step in document design. To know whether a design is functional, it is good to test it with an audience.

Question 16

A sales brochure for a computer includes graphs and data displays that are strategically placed around the marketing piece.This is an example of visual communications expert,Charles Kostelnick's _____ level of communication design.

Accepted Answer

Charles Kostelnick's extra-level of design refers to design choices for graphics that go with the text. Extra-level design choices include the way one uses pictures, photographs, data displays, charts, and graphs, and the ways in which one can emphasize information on those graphics.

Question 17

Michelle Davis is currently preparing a report on "The Education System in Ghana." She understands that she has a lot of content and decides to use a large page size of 841 × 1189 mm.She also places the page numbers on the bottom right corner because she feels they are easily noticeable.Which of Charles Kostelnick's level of design is Davis most likely using?

Accepted Answer

Charles Kostelnick's supra-level of design refers to design choices for entire documents. Supra-level design choices include paper size, headers and footers, and the index and table of contents, as well as color schemes and layout grids that define the look of all sections of a document.

Question 18

Karen Green has recently launched her first line of clothing and wants to develop a website for her design collection.In her website,she plans to use bullet points to emphasize a list of her upcoming boutiques in New York.In addition,she also wants to use a mix of paragraph lengths so that it creates white space and emphasizes the content.Which of the following level of Charles Kostelnick's design is she using?

Accepted Answer

Charles Kostelnick's inter-level of design refers to design choices for blocks of text. They include the ways one uses headings, white space, indents, lists, and even text boxes.

Question 19

While creating a brochure,one should use fixed fonts and avoid repeating design elements.

Accepted Answer

While creating a brochure, it is good to use proportional fonts and repeat design elements across panels to create a unified look.

Question 20

Which of the following is a feature of good document design?

Accepted Answer

While designing a document, it is important to use white space to separate and emphasize points. It also makes material easier to read by emphasizing and separating the material from the rest of the text.

Quiz 6: Designing Documents

A grid system creates a more pleasing page and unifies long documents.

Which of the following is true of conventions?

Visual communications expert Charles Kostelnick's _____ level refers to design choices for individual letters and words.

It is important to use every possible highlighting and decorative device to make a document more attractive and easier to read.

According to Jakob Nielsen,a usability consultant,the best usability testing involves watching people use the communication.

To keep visitors long enough on a home page to find or buy what they want,one should make the first screen extremely easy to use.

All forms of business communication should begin by considering one's audience and purpose.

Which of the following should be undertaken to create white space?

People are more likely to read brochures if the text engages their attention.

The top right quadrant is the most important quadrant in a page.

Charles Kostelnick's _____ level of design refers to choices for entire documents and may comprise of paper size,headers,footers,and the index and table of contents.

In order to make a home page easy to use,one should provide navigation bars horizontally in the middle of the screen.

A document which looks appealing always works well with an audience.

A sales brochure for a computer includes graphs and data displays that are strategically placed around the marketing piece.This is an example of visual communications expert,Charles Kostelnick's _____ level of communication design.

While creating a brochure,one should use fixed fonts and avoid repeating design elements.

Which of the following is a feature of good document design?