To promote sales and increase consumer awareness of good eating habits,a well-know cereal manufacturer included on the package an offer for a book entitled Good Eating and Lifetime Happiness.This book (a $9 value)could be obtained in exchange for only one proof-of-purchase along with $4.95 shipping and handling.What type of promotional tool is the company using?

Question

Quizplus · Accepted Answer

The company is using a self-liquidating offer, where the consumer pays a portion of the cost (shipping and handling) to receive a premium item (the book) in exchange for a proof-of-purchase.

To Promote Sales and Increase Consumer Awareness of Good Eating