Which of the following questions should a manager ask when evaluating a new promotion idea?
A) Is the promotion presented clearly so that the intended market will notice, comprehend, and respond positively to it?
B) Is the idea a good one?
C) Is the idea unique, or is the competition doing something similar?
D) Will the promotion idea appeal to the target market?
E) All of these are correct.
Correct Answer:
Verified
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