Proactive marketing public relations is undertaken as a result of external pressures.
Correct Answer:
Verified
Q14: Commercial rumors are widely circulated but unverified
Q15: Product releases cover views on foreign competition
Q16: Executive-statement releases may address such topics as
Q17: The final step in measuring the success
Q18: Feature articles are detailed descriptions of products
Q20: Marketing public relations messages are considerably more
Q21: A common form of cause-related marketing consists
Q22: Sponsorships can be an enormous wast of
Q23: Event sponsorship typically involves supporting causes deemed
Q24: Ambush marketing is illegal.
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