Poster panel billboards are silk-screened or lithographed and then pasted in sheets to the billboard.
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Q28: Poster panels are the type of billboards
Q29: The major forms of billboard advertising are
Q30: GRPs of 25 and 50 are the
Q31: Poster panel billboards can be 8-,16-,or 24-sheet.
Q32: Showings for out-of-home advertising are quoted in
Q34: High cost per thousand is a disadvantage
Q35: There is no way to determine the
Q36: The low cost and easy visibility of
Q37: On-premise signs enable consumers to identify and
Q38: "Noticeability" refers to the ability of a
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