POP displays benefit all participants in the marketing process.

Question

Quizplus · Accepted Answer

POP displays benefit the retailers by increasing sales and foot traffic, benefit the manufacturers by showcasing their products and increasing brand awareness, and benefit the consumers by highlighting new or discounted products and making the shopping experience more enjoyable and convenient. Therefore, all participants in the marketing process benefit from using POP displays.

POP Displays Benefit All Participants in the Marketing Process