The Grocery Manufacturer's Association has recently undertaken a major initiative to develop a means of measuring in-store advertising media.

Question

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The Grocery Manufacturer's Association, now known as Consumer Brands Association, primarily focuses on advocating for the consumer packaged goods industry and does not directly undertake initiatives to develop means of measuring in-store advertising media. This type of initiative would more likely be undertaken by individual companies, marketing research firms, or retail associations focused on retail and advertising innovations.

The Grocery Manufacturer's Association Has Recently Undertaken a Major Initiative