I/O psychologists who are mainly concerned with the measurement and improvement of job-related attitudes work in the area known as:

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Quality of work life pertains to the measurement and enhancement of job-related attitudes such as job satisfaction and organizational commitment. I/O psychologists in this area conduct research to understand the factors that affect employees' attitudes toward their work and develop interventions to improve job satisfaction, motivation, and morale. Performance appraisal mainly deals with evaluating employees' job performance, while consumer psychology focuses on understanding consumer behavior and preferences. Organizational development is a broader area concerned with improving organizational effectiveness and performance.

I/O Psychologists Who Are Mainly Concerned with the Measurement and Improvement