Marilyn called the Butterball hotline to learn how to prepare her Thanksgiving turkey and dressing.The toll-free number that Butterball uses each holiday season to provide information on how to prepare turkey is an example of __________.

Question

Quizplus · Accepted Answer

The toll-free number that Butterball uses for providing information on how to prepare turkey is an example of inbound telemarketing, where customers call the company for information or help. The other options are not relevant in this scenario - interactive marketing involves engaging customers in an ongoing dialogue, multichannel selling involves using multiple channels to sell products, outbound telemarketing involves making calls to customers for sales or marketing purposes, and outbound videoconferencing involves using video to connect with customers.

Marilyn Called the Butterball Hotline to Learn How to Prepare