FIGURE 17-1
-When a Frito-Lay salesperson, such as the one shown above in Figure 17-1, takes an inventory of Doritos chips to ensure that the snacks are in adequate supply on retailers' shelves, what form of buying decision does the manager engage in?

Question

FIGURE 17-1 
-When a Frito-Lay salesperson, such as the one shown above in Figure 17-1, takes an inventory of Doritos chips to ensure that the snacks are in adequate supply on retailers' shelves, what form of buying decision does the manager engage in?

Quizplus · Accepted Answer

The salesperson is conducting a straight rebuy, where the buying decision is routine and involves purchasing the same product from the same supplier without much evaluation or consideration of alternatives.

FIGURE 17-1 -When a Frito-Lay Salesperson, Such as the One Shown Above