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The Primary Responsibility of Order Takers Is

Question 38

Multiple Choice

The primary responsibility of order takers is


A) to "preach" the benefits of a new product or service, to a customer, rather than close the sale.
B) to preserve an ongoing relationship with existing customers and maintain sales.
C) to build market share in his or her territory.
D) to convince a customer to switch to a higher priced item, even if it is not their first choice.
E) create a sense of goodwill not only to the brand but to the entire product class.

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