The ___________ format, which emphasizes problem solving and customer solutions, is the most consistent with the marketing concept and relationship building.

Question

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The need-satisfaction format is focused on understanding and addressing the customer's needs, which aligns with the marketing concept of customer-centricity and relationship building. Canned sales and formula selling are less flexible and less tailored to the customer's needs, while persuasive selling and stimulus-response focus more on persuasion and manipulation rather than problem-solving.

The ___________ Format, Which Emphasizes Problem Solving and Customer Solutions