A flighting schedule combined with a steady schedule because of increases in demand, heavy periods of promotion, or introduction of a new product is referred to as _________.

Question

Quizplus · Accepted Answer

A pulse schedule involves alternating periods of heavy advertising or promotion with periods of little or no advertising. This strategy is effective for businesses that experience fluctuations in demand, such as seasonal businesses or those that introduce new products.

A Flighting Schedule Combined with a Steady Schedule Because of Increases