As traditional media have become more expensive and cluttered, advertisers have been attracted to a variety of nontraditional advertising options-in airports, doctors' offices, health clubs, or theaters-referred to as _________.

Question

Quizplus · Accepted Answer

Place-based media refers to nontraditional advertising options in locations such as airports, doctors' offices, health clubs, or theaters. Product placements refer to the integration of a product or brand into a TV show or movie, invasive placements is not a commonly used term in advertising, electronic advertising is a broad category that includes both traditional and nontraditional media, and cooperative advertising involves two or more brands combining their advertising efforts.

As Traditional Media Have Become More Expensive and Cluttered, Advertisers