A basic approach to scheduling, in which periods of advertising are scheduled between periods of no advertising to reflect seasonal demand is referred to as _________.

Question

Quizplus · Accepted Answer

The description given in the question perfectly matches the concept of flighting, which involves scheduling intermittent periods of advertising between periods of no advertising to match the seasonal demand. Sustaining would mean a consistent level of advertising over time, dripping refers to slowly releasing content, pulsing involves scheduling advertising in bursts, and intermittent is a general term that could refer to any irregular or infrequent scheduling.

A Basic Approach to Scheduling, in Which Periods of Advertising