Procter & Gamble Co.created an advertisement for its Old Spice Red Zone antiperspirant.In terms of the communication process, the _________ in the ad for Old Spice Red Zone antiperspirant informed prospective customers that the antiperspirant offered more protection than the Old Spice High Endurance brand.

Question

Quizplus · Accepted Answer

The message in the advertisement is the information being conveyed to prospective customers, which in this case is that the Old Spice Red Zone antiperspirant offers more protection than the Old Spice High Endurance brand. The channel refers to the medium through which the message is conveyed (e.g. TV, social media), the source is the entity that is delivering the message (e.g. Procter & Gamble Co.), feedback refers to the response or reaction of the audience, and product point is the unique selling proposition or benefit of the product being advertised.