Any paid form of nonpersonal communication about an organization, product, service, or idea by an identified sponsor is referred to as _________.

Question

Quizplus · Accepted Answer

Advertising is a paid form of nonpersonal communication, where the sponsor can be easily identified. Sales promotion involves short-term incentives to encourage purchase or sales of a product or service. Publicity refers to non-paid media attention, while direct marketing involves direct communication with the consumer. Mass communication is a broader term that encompasses various forms of communication, including advertising, but also includes non-commercial forms of communication like news and entertainment.

Any Paid Form of Nonpersonal Communication About an Organization, Product