Each Year, Advertisers Spend Millions of Dollars During the Half-Time

Each year, advertisers spend millions of dollars during the half-time show of the Super Bowl.Those marketers hope to reach the millions of sports enthusiasts tuned into the NFL's greatest extravaganza.Unfortunately, during the half-time festivities, many viewers dash to the kitchen for a sandwich and a soda.The persuasive promotional messages of the marketer are not received by those consumers who are busy satisfying their need for food and drink.The need for food and drink is an example of _________, which inhibits effective communication.

A) noise
B) diversion
C) distraction
D) ineffective encoding
E) information overload