Which of the following statements about advertising is most accurate?
A) Advertising allows a firm to reach a mass market.
B) Advertising has limited control as to when and where an advertisement will be used.
C) A key advantage of advertising is its ability to use customized interaction.
D) Advertising can be a very effective "attention getter" especially for new products, but has little impact for repeat buys.
E) Advertising is one of the least costly forms of promotion because it reaches a mass market.
Correct Answer:
Verified
Q82: Advertising refers to
A)nonpersonal, indirectly paid presentation of
Q82: Which of the following types of promotion
Q83: Each year, advertisers spend millions of dollars
Q84: Advertising, personal selling, public relations, sales promotion,
Q85: Which of the following statements about advertising
Q86: When Sears places a multiple-page booklet in
Q88: Which of the following would be least
Q89: Customized interaction refers to
A)the creation of unique
Q90: Which of the following types of promotion
Q92: Which of the following statements about advertising
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