A nonpersonal, indirectly paid presentation of an organization, product, or service that can take the form of a news story, editorial, or product announcement is referred to as _________.
A) direct sales
B) publicity
C) personal selling
D) direct marketing
E) public service announcement
Correct Answer:
Verified
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Q139: Sales promotion refers to
A)a short-term inducement of
Q143: Which of the following is an inherent
Q144: Sales promotions cannot be the sole basis
Q145: Coupons, rebates, samples, and sweepstakes are best
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