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A Small Film Company Is Releasing a Documentary Based on the Efforts

Question 138

Multiple Choice

A small film company is releasing a documentary based on the efforts of a group dedicated to saving endangered species.The company believes the credibility of its film is critical to its financial success.Which promotional element should it employ?


A) Send a salesperson to speak to local school children.
B) Send members of environmentalist groups a special offer in the mail.
C) Give away free posters to all movie attendees.
D) Invite movie reviewers to a free screening.
E) Send postcards to all people within a 25-mile radius of a theater showing the movie.

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