Sales Promotion Refers to

Sales promotion refers to

A) a short-term inducement of value offered to arouse interest in buying a product or service.
B) a single-themed promotional campaign employing multiple sales strategies from advertising to personal selling.
C) individualized communications programs specifically designed with a single customer in mind because the item being sold is unique to that customer.
D) a long-term inducement of value offered to sustain a loyal customer relationship.
E) a sequence of value inducements aimed at retaining channel members.