Which promotional element is particularly important to business buyers?

Question

Quizplus · Accepted Answer

Business buyers often require more personalized interactions to make purchasing decisions, so personal selling is a particularly important promotional element for them. Advertising, publicity, and sales promotion may still be useful, but they are generally less influential when targeting business buyers. Rebates are a type of sales promotion and may not be as effective for business buyers who prioritize long-term relationships and value over short-term savings.

Which Promotional Element Is Particularly Important to Business Buyers