Which of the Following Statements Regarding Integrated Marketing Communications Is

Which of the following statements regarding integrated marketing communications is most accurate?

A) Funding for promotions should be equally divided amongst the five elements of the promotional mix.
B) The promotional mix can be influenced by the product's life cycle, characteristics of the product, decision stage of the buyer and even the channel of distribution.
C) Regardless of which other elements are selected, advertising must be included in every promotional mix in order for a campaign to be successful.
D) Decisions regarding the promotional mix should be left to each individual department since each manager knows the best direction for his or her own specialty.
E) It is not necessary to have a coordinated goal or theme for a promotional mix provided each department has a goal or theme of its own.