FIGURE 15-7
-The promotion decision process is divided into three steps.In Figure 15-7 above, the position labeled "A" refers to the _________.

Question

FIGURE 15-7 
-The promotion decision process is divided into three steps.In Figure 15-7 above, the position labeled "A" refers to the _________.

Quizplus · Accepted Answer

Position A represents the first step in the promotion decision process, which is planning. This step involves identifying the objectives of the promotion and developing a promotion plan that aligns with the broader marketing and business goals of the company.

FIGURE 15-7 -The Promotion Decision Process Is Divided into Three Steps.In Figure