In the hierarchy of effects, the consumer's repeated purchase and use of the product or brand is referred to as the _________ stage.
A) adoption
B) evaluation
C) awareness
D) interest
E) trial
Correct Answer:
Verified
Q189: When a manufacturer directs the promotional mix
Q197: FIGURE 15-7 Q199: FIGURE 15-6 Q200: During the planning stage of an IMC Q204: The fourth stage in the hierarchy of Q205: Promotion objectives should possess three important qualities.They Q206: In the hierarchy of effects, trial refers Q207: In the hierarchy of effects, awareness is Q251: The fifth stage in the hierarchy of Q254: In the hierarchy of effects,an increase in
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents