During the planning stage of an IMC program a firm will identify the target audience, _________, set the budget, select the right promotional tools, and design the promotion.

Question

Quizplus · Accepted Answer

Identifying the target audience, specifying the advertising objectives, setting the budget, and selecting the right promotional tools are all crucial steps in the planning stage of an IMC program. Designing the promotion comes after these steps have been completed. Pretesting the promotion and identifying possible advertising or promotional firms may also occur during the planning stage, but they are not essential steps. Creating possible product bundles is not directly related to planning an IMC program.

During the Planning Stage of an IMC Program a Firm