CoolMax Alta is a fabric made by DuPont.It is used in the manufacture of exercise clothes because it keeps the user "cool and dry." The ads for the fabric in health and fitness ads convinced Kumar to buy a pair of socks made of the material.Since he had never before owned anything made of this fabric, Kumar was in which stage of the hierarchy of effects?
A) trial
B) diffusion
C) innovation
D) evaluation
E) interest
Correct Answer:
Verified
Q201: In the hierarchy of effects, interest refers
Q217: Hierarchy of effects refers to
A)the sequence of
Q218: In the hierarchy of effects, adoption refers
Q221: Which of the following is the best
Q223: Which form of promotion budgeting most closely
Q224: Which method of promotion budgeting would most
Q225: In which of the following situations would
Q241: In the hierarchy of effects,the consumer's actual
Q255: The promotion-to-sales ratio can be used by
Q256: The first stage in the hierarchy of
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents