In the hierarchy of effects,the consumer's actual first purchase and use of the product or brand is referred to as the __________ stage.

Question

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The trial stage is the point at which the customer tries the product or brand for the first time. This is an important stage in the hierarchy of effects because it is the moment when the customer begins to form an opinion about the product based on their personal experience with it. Only by trying out the product can the customer move up the hierarchy and progress to subsequent stages such as adoption, where they become a regular user of the product or brand.

In the Hierarchy of Effects,the Consumer's Actual First Purchase and Use