The manufacturers of drugs encourage patients to learn more about the drugs and ask for them by name from the doctor.The manufacturers of these drugs are using a(n)__________ promotional channel strategy.

Question

Quizplus · Accepted Answer

The manufacturers are encouraging patients to request the drugs by name from their doctors, which is a characteristic of a pull strategy. A pull strategy aims to create demand and pull consumers towards the product, rather than pushing the product through the supply chain.

The Manufacturers of Drugs Encourage Patients to Learn More About