Emphasizing consistently low prices and eliminating most markdowns or sales is referred to as a(n) __________ strategy.

Question

Quizplus · Accepted Answer

The strategy described in the question is everyday low pricing, which emphasizes consistently low prices and eliminates most markdowns or sales. This approach aims to attract price-sensitive consumers who are looking for the best deal on a consistent basis, rather than encouraging them to wait for sales or promotions. The term "everyday" indicates that these prices are not temporary, encouraging a sense of trust and reliability with customers.

Emphasizing Consistently Low Prices and Eliminating Most Markdowns or Sales