Consumers often use the prices of __________ or signpost items, such as a can of beans, to form an overall impression of the store's prices.

Name: Consumers often use the prices of __________ or signpost items, such as a can of beans, to form an overall impression of the store's prices.
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Question

Quizplus · Accepted Answer

A benchmark is a reference point against which other things can be compared. In this case, consumers use the prices of signpost items as a benchmark to form an overall impression of the store's prices.

Consumers Often Use the Prices of __________ or Signpost Items